Resources

The best leaders are curious and engaged lifetime learners. Here's where you can take a deeper dive on the themes we cover in our LeadvantEDGE Programs. Expand any item for our curated list of links to on-topic books, articles, videos and more.

Why Appreciation Matters So Much, by Tony Schwartz

Whatever else each of us derives from our work, there may be nothing more precious than the feeling that we truly matter – that we contribute unique value to the whole, and that we’re recognized for it. This articles gives practical guidelines for driving engagement through acknowledgement.


The Easiest Thing You Can Do to Be a Great Boss, by David Sturt

This article highlights numerous studies showing the powerful effect of employee recognition on job performance and successful leadership.


The Power of Thanks, by Derek Irvine

Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance.


The Five Languages  of Appreciation in the Workplace, by Gary Chapman & Paul White

This book applies the ‘love language’ concept to the workplace helping supervisors and managers more effectively communicate appreciation and encouragement to their employees, resulting in higher levels of job satisfaction, healthier relationships between managers and employees, and decreased cases of burnout.

Make Change Work: Staying Nimble, Relevant, Engaged in a World of Constant Change by Randy Pennington

Make Change Work presents real ideas for thriving in a world of constant change. This isn't just another book that tells you change is coming, so get ready. It is a field guide to help you design and implement a strategy for leading change and delivering meaningful business results.


Communicating For Change, by Roger D'Aprix

Develop a communications strategy that works for -- not against --you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself.


Managing Transitions – Making the Most of Change, by William Bridges with Susan Bridges

The business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change.


How To Get Your Ideas To Spread, by Seth Godin

People who can spread ideas and know how to do it properly, win. To make this happen, Seth Godin shows how to cause the change you want to see by getting your ideas to spread. With way more choices and too little time, people have learned to ignore all of the marketing and communication messages companies are pushing out into the world.


Start with Why, by Simon Sinek (TED Talk)

In this abridged version of his popular TED Talk, Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic Start With Why. His latest book is Leaders Eat Last


Leading Change: Why Transformation Efforts Fail, by John Kotter

This is an oldie but goodie that provides 8 Steps for Transforming an organization.


HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring Leading Change, by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

The beauty of conflict, by Clair Canfield, TedX Talk

Clair Canfield is a consultant and lecturer at Utah State University with degrees in Communication Studies and a graduate certification in alternative dispute resolution. “It is common to feel trapped and stuck when we experience conflict, but there is a way out!”


Dare to Disagree, Margaret Heffernan, TED Talk

Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers -- and how great research teams, relationships and businesses allow people to deeply disagree.


Crucial Conversations: Tools for Talking When the Stakes are High, by Kerry Patterson, Joseph Grenny

Here is a white-board animated summary of the highlights of this classic book on how to conduct yourself when the stakes are high.


CR Kit, from the Conflict Resolution Network

The Conflict Resolution Network says, "we research, develop and disseminate the theory and practice of Conflict Resolution (CR) throughout a national and international network. Why? Because CR skills build stronger and more unified organizations and more rewarding relationships."


 

Want Collaboration? Accept – and Actively Manage Conflict, by Jeff Weiss and Jonathan Hughes

The fact is, you can't improve collaboration until you've addressed the issue of conflict. The authors offer six strategies for effectively managing conflict: Devise and implement a common method for resolving conflict.


How to Really Understand Someone Else’s Point of View, by Mark Goulston and John Ullmen

For real influence we need to go from our here to their there. This article offers three specific ways to increase your influence with others: use situational awareness, personal awareness, and solution awareness as your guide.


Got Conflict? 5 Paths that Lead to Genuine Communication by Neill Gibson and Beth Banning

Based on the concept from Marshall Rosenberg’s Non Violent communication, suggests you start with clear intentions, and align by understanding the values that are most important to all parties.


Keys to Have a Fight to the Life Instead of a Fight to the Death, by Kelly Bryson

Author of Don’t Be Nice Be Real: Balancing Passion for Self for Compassion With Others, offers tips for arguing effectively. While the focus is on relationships, the approach applies in a business environment as well.  Listen to your own needs and honor them; don’t assume conflict resolution involves giving up what you need.


Crucial Conversations: Tools for Talking When Stakes are High, by Patterson, Grenny, McWilliam Switzler

The New York Times business bestseller that has transformed organizations and changed the way millions of people communicate.


Nonviolent Communication: A Language of Life, 3rd Edition: Life-Changing Tools for Healthy Relationships, by Marshall B. Rosenburgh, PhD

Nonviolent Communication partners practical skills with a powerful consciousness and vocabulary to help you get what you want peacefully. In this internationally acclaimed text, Marshall Rosenberg offers insightful stories, anecdotes, practical exercises and role-plays that will dramatically change your approach to communication for the better.


The Coward's Guide to Conflict: Empowering Solutions for Those Who Would Rather Run Than Fight, by Tim Ursiny

Nobody likes conflict, but you can't avoid it. The Coward's Guide to Conflict is "your essential conflict handbook, giving you the tools you need to manage conflict and come out on top."


Making Conflict Work: Harnessing the Power of Disagreement, by Peter T. Coleman, Robert Ferguson

Conflicts at work are as inevitable as they are frustrating. In Making Conflict Work, Peter Coleman and Robert Ferguson’s leading experts in the field of conflict resolution address the key role of power in workplace tension. Whether you’re butting heads with your boss or addressing a direct report’s complaint, your relative position of power affects how you approach conflict


The Space Between: Conflict Resolution, with Dr. Tammy Lenski

When you ask people why they let a problem go on for so long before addressing it, a common reply is, "I was afraid I'd create more conflict by raising it." It's an understandable fear. This podcast offers some tried-and-true ways to raise an issue for discussion without making matters worse, along with additional tips for mediators and managers.

To Be a Great Leader, You Have to Learn How to Delegate Well, by Jesse Sostrin

One of the most difficult transitions for leaders to make is the shift from doing to leading. As a new manager you can get away with holding on to work. Peers and bosses may even admire your willingness to keep “rolling up your sleeves” to execute tactical assignments. But as your responsibilities become more complex, the difference between an effective leader and a super-sized individual contributor with a leader’s title is painfully evident. To raise the ceiling of your leadership potential, you need to extend your presence through the actions of others, engaging people so that they contribute their best work to your shared priorities. The article offers pragmatic approaches to effective delegation.


The Fine Art of Delegation, by Richard C. Rierdan, PhD

Tips for delegating tasks and keeping them delegated including ways to prepare yourself and your subordinates.


The Right Way to Hold People Accountable, by Peter Bregman

In this article Bregman shares a simple 5 Step Method to hold people accountable. Repeat if your delegation system lacks clarity, reward when your people succeed, or release when your people are not accountable.


The Busy Manager's Guide to Delegation, by Richard A. Luecke and Perry McIntosh 

Business experts Richard A. Luecke and Perry McIntosh offer a simple, straightforward five-step plan you can use to delegate job assignments. The authors outline their approach to delegation in clear language backed by numerous helpful examples. Additionally, they detail typical delegation problems and supply practical solutions.


Accountability Leadership: How Great Leaders Build a High Performance Culture of Accountability and Responsibility by Di Worrall

Accountability is arguably the number-one issue that makes or breaks leadership performance today. Yet most of us were never taught this critical skill—not by our parents, teachers or business leaders. The good news is, accountability can be coached.

 
 
  GLOSSARY | A Glossary of Terms Advancing Diversity, Inclusion and Belonging 

 

VIDEO | 6 Photographers 1 Man - A Portrait Photography Session With A Twist

Filmed as part of Canon Australia's "The LAB" whose goal is to "shift creative thinking behind the lens," watch the impact of unconscious bias unfold in this interesting experiment on the power of perspective in portrait photography. (03:16)


 

ARTICLE | Women In The Workplace 2020 
by by Sarah Coury, Jess Huang, Ankur Kumar, Sara Prince, Alexis Krivkovich, and Lareina Yee

As a result of the  dynamics brought about by the COVID 19 health crisis, more than one in four women are contemplating what many would have considered unthinkable just six months ago: downshifting their careers or leaving the workforce completely. This is an emergency for corporate America. Companies risk losing women in leadership—and future women leaders—and unwinding years of painstaking progress toward gender diversity.


 
 
 
 
 

ARTICLE | The diversity and inclusion revolution: Eight powerful truths 
By Juliet Bourke & Bernadette Dillon, Deloitte Review, Issue 22

While most business leaders now believe having a diverse and inclusive culture is critical to performance, they don't always know how to achieve that goal. Here are eight powerful truths that can help turn aspirations into reality.


  ARTICLE |  About One-in-Four U.S. Hispanics Have Heard of Latinx, but Just 3% Use It

  ARTICLE |  Is it Hispanic, Chicano/Chicana, Latino/Latina, or Latinx?

 

ARTICLE |  The Latino Executive Manifesto, by Andrés T. Tapia and Robert Rodriguez PhD


Why Good Leaders Make You Feel Safe, TED Talk, Simon Sinek, author of Start with Why.

Trust and cooperation are a feeling, not a set of instructions. The leader sets the tone inside the organization, to make it safe despite outside dangers. If employees have performance issues, establish a pattern of helping them improve improve their skills. Create an environment of trust.


5 Steps for Giving Productive Feedback, by Scott Halford

Entrepreneur Magazine. Create safety so the person can hear the suggestion; be specific so they know what you are talking about; provide it promptly right after an event.


When Giving Critical Feedback, Focus on Your Non-Verbal Cues, by Emma Seppälä

Even motivating, enrolling managers sometimes have to deliver tough critical feedback. To help ensure effectiveness, pay attention to eye contact, facial expression and even your breath. Create trust by being authentic.


What’s the Worst Kind of Praise You Can Give? Shawn Achor

When offering praise, don’t compare. “Comparison is the thief of joy.” Omit superlatives, even if you’re tempted to say, “you’re the best.” How else can you compose appreciation.


6 Ways to Give Effective Individual Feedback, by Young Entrepreneur Council

Provide feedback without judgment, and be brutally honest. Be credible and trustworthy, for your comments to be considered. Customize how you speak, to the listener.


Radical Candor: Be A Kick-Ass Boss Without Losing Your Humanity by Kim Scott.

In this provocative book, Kim Scott shares her experiences at Google and Apple, companies willing to be extremely direct with feedback. Be transparent, show caring, and don’t sugar coat what you mean.


Multipliers: How the Best Leaders Make Everyone Smarter, by Liz Wiseman

Be a leader who amplifies capability and intelligence. What can you do to encourage ideas, contributions, creativity, collaboration and problem solving? There are five disciplines to achieving this.


Give Better Feedback, an interview with Ellen Taaffe, Kellogg School of Management. 

Ellen debunks the old tired advice to give a feedback “sandwich,” criticism between two commendations. It is not authentic and real. We have a duty to get and give feedback.  Set the feedback in the context, not only of the role, but of their career goals. People’s weakness may be the flip side of their strengths.  Have it be developmental.


The Psychology of Happiness and Feedback by Sheila Heen

Co-author of Thanks for the Feedback, Heen describes the increased happiness and success of those who can take in feedback.


How to Get Feedback When You’re the Boss,by Amy Gallo

There are lots of reasons people won’t give their boss feedback. Then you risk being isolated.  Here are the tips to mitigate that reluctance: acknowledge the fear, ask for feedback constantly, and ask for specific examples.


The Right Way to Respond to Negative Feedback, by Tasha Eurich HBR

Negative feedback is particularly valuable – and hard to take. Find a critic who also really appreciates you, and will be direct and constructive. Be patient because even after you change it takes a while for perceptions to change. Ask for help from your constituents.


How Companies Can Profit From a Growth Mindset, by Carol Dweck, HBR

Here is a brief summary of the author’s key findings: some learners relish a challenge, and others are flattened by it. How can you develop that delight when you realize something did not go as planned?


Thanks for the Feedback, by Douglas Stone and Sheila Heen

There are lots of tips for giving feedback, but what about taking it and benefiting from it?


Seven Habits of Highly Effective People: Powerful Lessons in Personal Change by Steven Covey

This classic best seller outlines several habits which will continue to pay off. One is “sharpen the saw” in other words, take time out to organize, improve process, reflect. Another is the key distinction between things that are urgent but unimportant (emails) and those that are not urgent but very important.


Grit: The Power of Passion and Perseverance by Angela Duckworth

The secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”


Creating Psychological Safety in the Workplace, HBR,  podcast, scroll to #666, Amy Edmondson, author of the Fearless Organization Curt Nickisch interviewing.

Even the expression psychology safety, the author says, needs to be understood as being about candor, not comfort. Without it, colossal business failure can result.  This is about fostering a culture of sharing feedback organization wide. Set the stage, respond productively thanking participants and be proactive by asking questions. Create a culture of questioning and feedback up down and sideways.


Influence: The Psychology of Persuasion, Revised Edition,by Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.


Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. 


   

Real Influence – Persuade Without Pushing and Gain Without Giving In, by Mark Goulston and John Ullmen

Learn how to influence by forging strong connections, focusing on other people’s viewpoints, and always striving for win-win outcomes.


Compelling People – The Hidden Qualities That Make Us Influential, by John Neffinger and Matthew Kohut

Authoritative and entertaining, this book will change the way you see people, and allow you to change the way people see you.


Impromptu Speaking, by Cheryl Wiles

Believe it or not, it’s possible to take the terror out of impromptu speaking.  Learn to prepare so that you can step up and speak with confidence, no matter the circumstance. You’ll also learn what it takes to recognize and handle difficult questions for maximum influence and buy-in.


How to Increase Your Influence at Work, by Rebecca Knight

This article looks at the best way to position yourself as an informal leader, and how to motivate colleagues to support your initiatives and adopt your ideas.


Understand the 4 Components of Power, by Nick Morgan

This article explores how having influence means more than just doing all the talking.  It’s about taking charge and understanding the roles that positional power, emotion, expertise, and nonverbal signals play.


HBR's 10 Must Reads on Communication, (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles.


What makes us influential? By Jon Levy (TED Talk)

Jon Levy, a behavioral scientist who studies human activity, seeks to understand the power of influence in today's connected world. In this talk, Levy shares how he personally connects some of the world's most influential people, by simply inviting them to a dinner party.


The Art of Influence, by The Leadership Podcast (TLP114) 

Organizations are moving away from manipulative tactics and are using empathy and connections to influence others. They discuss the similarities between sales and leadership and how emotional intelligence can be learned.

Power of Listening, William Ury, Ted Talk

Author of best selling book on negotiation, Getting to Yes, in this talk, Ury says listening is the missing half of communication. When you listen to what’s not being said, underneath what is being said, you can find out what really matters.  He shares his vision for a better world, through a listening revolution. He wonders what would happen if we chose leaders based on listening skills.


10 Ways to Have a Better Conversation, Celeste Headlee, Ted Talk

We seek conversations with others based on what we already believe they already believe. We lost the balance between talking and listening. They could be more constructive. What are the elements of conversational competence? Enter every conversation assuming you have something to learn.


What Great Listeners Actually Do by Zenger & Folkman, HBR

Here the authors rebut standard advice: good listening isn’t just being silent, it is engaging. The listener who creates a positive experience – has them feel supported, not just challenged or opposed. They even suggest making suggestions – what do you think? Do you want suggestions or just want to be heard?


Listening is an Overlooked Leadership Tool, by Melissa Daimler, HBR

Summary: This author often asks “what do you think.” It invites others to share their ideas, and when others are heard, it creates safety. Her tips are easy yet challenging: look people in the eye, create space in your day, ask more questions.


Emotional Intelligence: Why It Can Matter More than IQ, by Daniel Goleman

In this groundbreaking book, using research from psychology and neuroscience, Goleman makes the case for more emotional awareness and emotional intelligence. These five elements can be learned, for greater happiness, connection, and success.


Improving Civility in the Workplace, scroll to #662, HBR podcast, interview by Curt Nickisch with Krista Tippett, author of Becoming Wise and host of “On Being”. Managers need to discover how to allow more honesty and emotions in the workplace, while still delivering in a high-performing environment. We have to honor each other and speak the truth.  People then show up taking more responsibility.  What is it to be a wise workplace?

Crucial Conversations: Tools for Talking When the Stakes are High, by Kerry Patterson, Joseph Grenny

Here is a video with a white-board animated review & summary of the highlights of this classic book on how to conduct yourself when the stakes are high.

[click to buy the book on Amazon]


Five Ways to Know What Your Customer Wants Before They Do, by Paul Shoemaker, Inc. Magazine

Whether you are serving internal or external customers, apply these five tips to increase your effectiveness. Start with put yourself in their shoes.


How to Really Understand Someone Else’s Point of View, by Mark Goulston and John Ullmen,

Use situational awareness, personal awareness, and solution awareness as your guide.


Got Conflict? 5 Paths that Lead to Genuine Communication by Neill Gibson and Beth Banning

Based on the concept from Marshall Rosenberg’s Non Violent communication, suggests you start with clear intentions, and align by understanding the values that are most important to all parties.


Keys to Have a Fight to the Life Instead of a Fight to the Death, by Kelly Bryson

Author of Don’t Be Nice Be Real: Balancing Passion for Self for Compassion With Others, offers tips for arguing effectively. While the focus is on relationships, the approach applies in a business environment as well.  Listen to your own needs and honor them; don’t assume conflict resolution involves giving up what you need.


Managing Your Boss, by John Gabarro and John Kotter

In this classic HBR Article, the authors encourage readers to devote time and energy to managing their relationship with their bosses.  The authors break the topic down in to three main areas: (1) understanding your boss, (2) understanding yourself and (3) developing and managing the relationship. This same framework can be used in your interactions with others personally and professionally.


Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by Chan Kim and Renee Moubourgne

Lasting success comes, not from beating the competition, but from meeting a new need. Identify the problem that needs to be solved, and differentiate yourselves with that knowledge.


The Leader’s Edge: Using Personal Branding to Drive Performance and Profit, by Sue Hodgkinson This book will guide you to think about your own leadership brand: define it, promote it, and manage it to create success for your organization and more professional choices for yourself.

Remembering Herb Kelleher, Southwest Airlines Founder, NPR Podcast with Guy Raz

NPR Podcast How I Built This with Guy Raz, scroll to January 4, 2019. The late founder started an airline 50+ years ago, when he was a lawyer in his own firm. Against all odds, and beginning with 4 years of litigation. He identified a big untapped market, and excessive process. Enormous productivity enabled their low prices, and they were profitable every year.

The secret to great opportunities? The person you haven't met yet, Tanya Menon

We often find ourselves stuck in narrow social circles with similar people. What habits confine us, and how can we break them? In her TedX talk, organizational psychologist Tanya Menon considers how we can be more intentional about expanding our social universes -- and how it can lead to new ideas and opportunities.


7 Simple Ways to Stay in Touch With Your Customers, by Jeff Haden

Want to stay in touch with customers without seeming obvious or gratuitous? It's easy. The key is to stay in touch in a meaningful and memorable way.


Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller

In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box"―you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.


HBR's 10 Must Reads: On Strategic Marketing, by Harvard Business Review 

Stop pushing products―and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.

Asking the Right Questions: An Interview with Hal Gregersen.

In this video, Hal Gregersen talks about tough catalytic questions which challenge assumptions. Leaders often live in isolation because people around them are reluctant to question. Leaders need to expose themselves to new and uncomfortable situations which forces new questions to emerge. It surfaces passive data that is otherwise not available. What causes people to ask the right questions?


What Adults Can Learn From Kids Ted Talk by Adora Svitak

Age 12 at the time of this talk, Adora Svitak challenges adults to be open to the optimism and creativity of curious children, and foster the leaders of tomorrow.


Why Do We Ask Questions, by Michael Stevens, TedX Talk

This entertaining talk is given by a man who has made it his profession, and maybe his hobby, to wonder things.  He is going to prove, to anyone who might still think that learning is boring, that it is amazing. How can you get people to ask more questions. The trick to education is to teach In such a way that they’re learning before it’s too late to stop.


The Art of Asking Questions by Dan Moulthorp, TedX Talk

Provides tips to asking good questions. Be unafraid to ask. Be curious. Be informed, and be in places where you just wouldn’t know anything about the situation. Try out all 8 tips from a professional interviewer.


Art of Powerful Questions by Eric Vogt, Juanita Brown and David Isaacs

We are too focused on the right answer. A powerful question is open ended, and generates interest, has a broad scope, and challenges assumptions.


Powerful Questions can Have a Powerful Effectby Jamie Walters

This Inc. Magazine article describes the benefits of powerful questions, followed by suggestions for improving your questioning aptitude, including: ask before advocating and inquire don’t interrogate.


The Surprising Power of Questions, by Alison Wood Brooks and Leslie John

Article in Harvard Business Review. In some professions such as medicine and the law, questioning skills are taught, but in leadership, they are not. Yet questions are a potentially great source of organizational value. Connection and empathy improves, as well as emotional intelligence. Of course the effectiveness relies on good listening skills. Understand why you might hold back, and understand your motive: learning or liking (likeability).


Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life by Hal Gregersen, Executive Director, MIT Leadership Center

This book is a delightful combination of research, anecdotes from companies such as Pixar, Elon Musk,  and personal experience. The author offers a wonderful take on brainstorming: have Question Bursts when you are faced with a stubborn problem. Don’t try to brainstorm the solution, rather, more powerful questions.


Change Your Questions Change Your Life: 12 Powerful Tools for Leadership, Coaching and Life by Marilee Adams.

The author observes our tendency to Judge, and the limits that places on curiosity and inquiry. A Judger asks what’s wrong, a Learner asks what works. A Judger asks whose fault is it; a Learner asks what is my responsibility. Learn how to catch your limiting questions and convert them into questions which provide new insights.


Ask Better Questions, #631, by Leslie K. John and Alison Wood Brooks, faculty at HBS are interviewed by Sarah Green Carmichael.

Harvard Business Review Ideacast (podcast). Authors of The Surprising Power of Questions. Discuss the many abundant benefits of asking questions.  Not only increases information exchange, increases personal connection and persuasion. Most conversations have mixed goals – find out what that means (cooperative and competitive). Should you ask easy questions first or hard ones?  And the surprising power of a follow-up question.  What about tone of voice?

Know your worth and then ask for it, TEDx Talk by Casey Brown

Your boss probably isn't paying you what you're worth -- instead, they're paying you what they think you're worth. Take the time to learn how to shape their thinking. Pricing consultant Casey Brown shares helpful stories and learnings that can help you better communicate your value and get paid for your excellence.


Four Ways to Create Intangible Value, by Norm Smallwood

When contemplating the power of intangibles, leaders must figure out what they can and should do to create intangible value, and to make intangibles tangible. Wherever they are, leaders have the responsibility to build and protect intangible value.


Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason people buy-in to your messages.


Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, by Gregory V. Diehl and Alex Miranda

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.